Very good points have been published  by Ken Serota on December 17, 2010 in the article “5 tips for marketing your dental practice” Marketing a dental practice is simply not what it used to be. Years ago you could just take out an advertisement in the Yellow Pages or send direct mailers. In today’s saturated media market, these efforts often just end up in the recycling bin. While many dentists still swear by these methods, I argue that you’re not only missing the huge (and growing) group of patients who are online, but also that there is no way to track the success of your 

DentistryIQ (2010-12-13) – Syneron Dental introduces Laser-in-Handpiece technology. YOKNEAM, Israel–Syneron Dental, a provider of dental laser solutions, has announced a patented Litetouch System, featuring the company’s Laser-in-Handpiece technology, has been installed in numerous clinics and universities in 2010. To read more about laser technology, go to laser technology. The system provides dentists across Europe and the Far East with the ability to use lasers to perform complex dental procedures that had previously not been possible with traditional dental laser systems. Syneron Dental’s LiteTouch is an all-tissue, nonfiber, nonarticulated arm Er: YAG dental laser for use on hard- and soft-tissue procedures. LiteTouch generates the laser’s energy within the handpiece, allowing for greater energy transfer than ever before. It provides dentists with high-speed cutting ability, power, precision, and maneuverability. read more …