Take a look at a new Google Navigation concept which includes a unique simple and intuitive user experience across Google applications including Search, Maps, News, Gmail and many others.

Much of the time, dentists or dental industry professionals may think they just need to throw up a website that offers basic content information and not much else. Maybe they’ll think to include a list of services and insurance accepted, but otherwise, the information is pretty vague. However, this is a serious mistake. Websites, regardless of what industry they’re for need content. And this dental website content needs to optimized with dental SEO.

What Does Content Do for My Site?

Every good website has content. The website for your dental office needs content to first and foremost inform. It needs to inform potential customers basic information like your location, operating hours, insurance accepted, and services offered. But it also needs to dig deeper and offer an understanding of your practice’s goals, mission, and outlook. What does your practice offer that no one else does? Payment plans? A kind touch? Years worth of experience? The content of your site is the place to emphasize just what it is you offer that sets your business apart. You can also provide general information on what it is you do. Describe the services in detail and allow your patients to feel secure in using your practice.

Dental website content can also offer a spot for you to inject search engine optimization. In this case, you’ll need dental SEO to direct search engine traffic to your site and to ensure people can find you easily. The last thing you want to do is have your site blend in with all of the competitor’s sites.

Applying Dental SEO

How dental SEO is applied will depend greatly on your site’s goals. In general, however, you’re going to want to use keywords and phrases that people would search for organically in a search engine. For a dental practice’s website, some obvious choices might be, “dental practice,” “family dentistry,” and “city name + dental.” Be creative. Do a cursory search to see what your competitor’s are using. In short, you want people to find your website first.

Though keywords are important for dental SEO, you don’t want to overdo it. This could have very bad repercussions for your website traffic. Keyword stuffing is not conducive to positive search engine results. Instead, use strategically selected keywords that coincide with the purpose of your website. Include them in titles, headers, and metatags. And always take the time to write informative content.

One of the key components you have to keep in mind when building a dental industry website, whether you own a practice or sell supplies, is dental SEO. After all, it is search engine optimization that will allow people to find your website when typing inquiries in the major search engines. But there’s more to this process than simply typing in a few keywords here and there. These keywords must be strategically placed, not just within the body text, but in other places on the site as well.

Dental SEO and Title Tags

The title tags on your website should accurately reflect the subject matter of your content. Likewise, you should take the opportunity to include some keyword phrases to maximize your SEO impact. So, for your dental website, a few suggestions might be “dental practice,” “dentist office,” or “local dentist.” Use whatever keywords apply and include one or two in the title tag. But don’t just “stuff” them in there. Instead, include your keywords in a way that makes sense. Make them appear as though they’re simply apart of the title in a natural way. If you run a dental practice in Florida, for instance, a sample title might be, “Florida Dental Practice – City Name Dentists.” You get the idea.

Extend this notion to the header tags. These look like “<h1>” and “<h2>” in HTML. They allow for an easy way to divide up your content into subheadings. These subheadings are viewed more heavily by search engines, so make sure they include relevant keywords so your site is categorized properly.

Using Dental SEO in Metatags

The implementation of SEO doesn’t stop with just the title tag and the body text of your content. You can also include SEO in the metatags. Metatags are hidden in the HTML of your website content and not viewable by your website visitors. However, it’s an ideal place to communicate with the search engines as to what subject matter your website specifically covers.

Even so, you don’t want to overdo it with the keywords in the metatags. Instead, describe what your site is about. The meta title should include keywords and act as a title for the page. The meta description gives you the opportunity to fully describe what your site’s about. Make sure it reads well to the human eye, but include keywords here, too.

Fully using dental SEO requires diligence, but it’s well worth it in the increase of website visitors you can expect.

Picture credit: drpaulcaputo.com

Covering the importance of the website domain name mentioned in basics of Dental SEO.

Picking a domain name for your dental website is an important component of building your brand on the web. After all, this is the address by which people will come to know your company. Obviously, the domain name needs to be relevant, short enough to remember, and search engine friendly. So how on earth can you incorporate all of these factors into one dental website address?

Include Keywords

While some of your traffic will come from people manually typing in your website address. Others will find it through search engines, making your dental SEO extremely important. Your content will need to be keyword-rich, of course, but you’ll also need to include a keyword in the domain name itself. Do research to see what people in the dental industry look for on the web. Perhaps it is the word “dental” + a “city name”? Maybe the word “dentist” or “dentistry” or “dental practice” garners more attention in your area?

Usually, any combination of these words will work well for optimizing your domain name.

Briefer is Better

Though you may be tempted to throw in every keyword possible into your domain name to maximize your dental SEO, resist! You’re much better off picking a single keyword phrase for your domain name than cramming in numerous words. At the end of the day, your domain name must be memorable for those people that type in your website address manually. It also needs to look good and not too cluttered on your business cards and other promotional materials. As important as search engine traffic is, you need to make sure your site is friendly to real people that will actually be reading your content.

Keep It Simple, Keep it Relevant

Don’t throw in a keyword phrase into your domain name just because it’s good for your dental SEO. It also needs to be relevant. There’s no point in making your domain name, “City Name” + “dental supplies” if you don’t actually sell supplies! But so long as the optimization in your domain name is relevant to your industry, go with it.

Opt for an Aged Domain for Dental SEO

If possible, purchase an aged domain name for your website. In dental SEO, this can help to boost your rankings because there will be records in search engines of this domain name existing before. Likewise, any old backlinks pointing to your site could help to boost your search engine rankings even before you officially launch your site.

Picture credit: Google

The new data coming off Google Investor Relations site shows that Google’s revenue in three quarters of 2011 has reached the record high of 27,321B which is just $2B shy of Google’s 2010 revenue of $29,321B. It’s easy to predict that Google’s 2011 revenue might be reaching a record high of  $38B.

As we all know the most of the Google’s revenue comes from the Search Engine Advertising including Google’s famous AdWords marketing.  As we all know the most of the Google’s revenue comes from the Search Engine Advertising including Google’s famous AdWords marketing. The fact that in a such bad economy shape Google is still able to significantly increase its revenue this year, that definitely shows Google Adwords and SEO optimization are the way to go if you want your business to stay afloat during the next couple of years of market recovery.

If you are not sold on using Google AdWords for your Dental practice check on your local competition which has probably already adapted Google advertising a while ago. The matter of fact is that the main reason your dental practices is not booked 2-3 weeks in advance is because your dental website either is not organically ranked high or you are not utilizing Google AdWords marketing.

Don’t wait any longer as time is running out. It’s no-brainer, if Google AdWords did not work then Google would not continue making billions of dollars quarter after quarter.

For limited time we offer $100 coupon from Google that can be spent advertising your dental practice  on Google AdWords.  Please contact Affordable SEO FL company at (727) 938-8891 for more details.

Affordable SEO FL (http://www.affordableseofl.com), an SEO Tampa company  provides SEO, PPC (AdWords) and SMM (Social Media Marketing) services for small businesses in Tampa FL and across the United States.

Picture credit: Affordable SEO FL

Google Plus is slowly catching on and having a presence on there is surprisingly important for SEO. Tampa businesses can now use Google plus’s business pages feature that has just been launched.

Google plus is, to put it simply, Google’s answer to Facebook, but until recently there was one obvious difference. On Facebook you had both user profiles – which were most of the time only viewable to friends who had accepted your friend request or where you had accepted there’s – and then there were

Facebook pages for businesses, bands, brands and basically any entities that were things people might like and then follow, with no need for reciprocation. Google meanwhile had until recently only offered standard user profiles that worked in a similar way to Facebook’s standard pages. read more …

Source: SEO Tampa

Google announced today [11/07/11] via the Official Google blog about availability of Google+ business pages.

Don’t wait! Start creating your Google+ business page for your dental office. It will improve your visibility on the web and  will make your Google page searchable.

Picture credit: Google

Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most. read more …

Dental SEO campaigns can be a great way for a dentists to spend their marketing budget; an SEO campaign can be very good value and it is fairly easy to measure return on investment. The problem is working out which keywords that you have invested in optimizing are bringing in that return or if there is no return you need to change what you are doing.

A dental SEO campaign will often start off with some of the most obvious keywords and perhaps even some keywords that competitors are using. It could well be that a competitor in another area is doing well with a certain set of keywords and you may be able to do the same and adapt them for your local area, further keywords can be researched from an initial set.

Dentists are of course focused on a certain geographic area, as yet dentistry can’t be provided over the internet. Dental SEO then should consider looking for relevant local keywords with the name of areas, town and city names, state names and other local related words as part of longer phrases.

You may assume that some keywords will be popular that in fact won’t be searched for very much or won’t be very relevant. The right keywords should be searched for a lot and the number of searches can be easily researched, they must be searched for by the right people: this is a little more difficult to judge. Some terms can be ambiguous such as ‘dental hygiene’ this could be someone looking for information such as articles, someone looking for products such as mouthwash as well as people looking for dentists. A term like ‘Tampa Bay dental surgeries’ though is much more specific and relevant and research will show whether this is searched for more or less than phrases such as ‘Tampa Bay dentists’ or ‘Tampa Bay dentist service’.

Even when you know how relevant a keyword is though and that it has a high level of traffic you can still find that one term you use for your dental SEO campaign works better than another. By tracking what customers do once they come to your site from Google or another search engine you can see which keywords are most likely to lead to a most wanted response or valuable action such as a customer sending a request for information or going to your contact us page.

Picture credit: Affordable SEO

Social Media is undeniably valuable but if you could make it work to improve your SEO then you could get a lot more value from it. Generally SEO and social media are considered separately and often dealt with by different people or even different departments in a company often with Social Media coming under PR and SEO being dealt with by a web designer or web master.

At the very least social media people and SEO people should be communicating and discussing what they are doing and what they are trying to achieve, if you are using agencies or freelancers then it makes sense to use the same provider for Social Media and SEO.

Several of the biggest social media sites have ‘No Follow’ links, this means that they have little value for SEO as a search engine robot is basically being told to ignore them; it is a way of saying here is this site but linking to it doesn’t mean we endorse it and we don’t want to spread Pagerank to it. Read more …