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Archive for December 5th, 2010

Why Dental Practice needs SEO

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Why Dental Practice Needs Search Engine Optimization (SEO)? In today’s world, you must have an Internet presence if you want to run a successful dental practice business. Even if you are just a local firm, it makes sense to have a website and to get as far up the search engine ratings pages (SERPs) as possible. Why? Because when you are in dental business you should always be one step ahead of your competition. Dental SEO ~ Dentist SEO ~ Tampa SEOA lot of your patients will probably use the Internet to do their shopping these days, and even if you are a greengrocer it would be wise to advertise yourself on line. If your customers can’t get out for any reason, it would be helpful for them if you had a description of your service which they could access online, as your telephone may be busy and if they keep trying and get the engaged tone, they might well turn to the internet and another dentist. Patients loyalty is often not as important to your customers as speed, reliability and accessibility these days; that’s a fact of modern life. On the internet you need to have Search Engine Optimization (SEO) to make sure that you are among the top dentists, and you do this with your content. It used to be the case that if you littered your site with key words, the higher you would rank in SERPs but this is no longer the case. What gets your business ranked highly is original content, so don’t be tempted to plagiarize the opposition’s sales pitch. If you do this then you will be penalized and come very low down the SERPs, instead of being near the top. You need to think carefully about your title for each web page you write and make it clear what you are offering the public. Don’t use snazzy headlines as you would in a newspaper to catch the eye; say what you offer so that a visitor to your site understands what can be found on it. You will need to update your website regularly and if you can, you should try to link with other informative dental sites rather than with the dentist competitors of course. Have a look at similar site to your own and see how yours can be better. Good luck.