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Archive for February 19th, 2011

Mistakes Not to Make With Social Media

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If are just starting in social marketing you definitely need to know how to avoid making mistakes in the social media world. Below are the biggest mistakes you might be able to avoid, as per Greg Fry: 1. No Consistency. Many businesses start off like a speeding train with their social media efforts. Only to find out that they cannot sustain the volume of activity and engagement.  Don’t start something you can’t finish or don’t intend to do well. If you decide to blog, make a decision to do it on a consistent basis. Not randomly. And the more often, the better. Be consistent, present and responsive. Or don’t do it all. 2. Listen to me! Sell Sell Sell. Many businesses forget that they are dealing with real human beings. With hopes and dreams and pet peeves. People relate to each other through two-way conversation, both online and in person. Ever met someone who monopolises the conversation? I have. And I tend to walk the other way when I see them coming. These shiny new social media tools are not loud speakers. Talking about yourself won’t make others talk about you. Don’t shout offers and deals and me, me, me. Take your sales hat off and think like a human being. Invest in getting to know your customers better than your competition does. Listen. Be curious, and interested and engaged. Tell stories and share knowledge. Most of all, ask yourself how you can provide meaning and value. How can you be helpful? How can you support your best friends and biggest fans? How can you lift them up? It’s about people. 3. No Plan. Lots of businesses, especially small businesses don’t take time to build a proper strategy for social media or even do any planning or set any goals. Failing to Prepare is Preparing to Fail. I highly recommend to read more